Gliding smoothly from Corporate to Family Business.

There comes a point when the choice between your family business and corporate world has to be made. Such decisions are always life changing and emotional decision. You have chosen the path of corporate world leaving behind family business. In hindsight, it might be the right decision but there is a longing to join the family business. And sometimes this instinct becomes hard to curb but there is a hesitancy to join the family business. It is a powerful narrative that explores identities, belonging and tension that arises from two contrasting realities. The protagonist is caught between the two worlds, one the  business and corporate world. Both have different identities and ideplogies, one is of personal goal while other of continuing the family legacy. In between both it is easy to lose one’s identity. This book acts as a guide in finding your real identity by raising questions about both worlds. It begs the reader to ponder whethe the reason for shift is emotional or is there happiness behind it. There choices faced by protagonist and expectations from the next generation to continue the business is simplified in the book through real life examples. Between the The two worlds, shows pros and cons of both worlds in a simple and introspective tone. This makes it appealing for readers who wish to choose family business. In process easing the transition from corporate to family business. It is an emotional choice but sometimes necessary. The ultimate choice is not between the two worlds rather weave both worlds togethe and discovering your true identity.This book appeals to readers who enjoys novel about personal journeys and shows way to simplify the decision making. 

By Ruchi Sinha